More than a brand-centric website, probiotics.com provides consumers a deep dive into the world of probiotics—what they are, how they work, what the research says and what various strains can do. Built with the goal of providing easy-to-understand information, it is simple to navigate the site’s content due to a range of specific categories of topics. The “Concierge” page offers a short survey of questions related to the consumer’s health goals that results in curated articles, FAQs and product suggestions tailored to meet their specific needs. Another feature is the “Ask the Experts” page. A trio of experts will review consumers’ questions and provide a comprehensive answer directly to them. The question and its answer may also be posted on the site to help others. The “Probiotics in the News” section will link site visitors to key articles to keep them up-to-date on the latest research. Having all of these resources just a mouse-click away, makes this a site that people should bookmark and refer back to often. California-based Wakunaga of America, Co., LTD is a sponsor of probiotics.com. Michael Modjeski, vice president of sales and marketing stated, “We believe that probiotics are one of the key pathways to whole [...]
The post New Website Addresses Consumer Confusion About Probiotics appeared first on Vitamin Retailer Magazine.