The start of the new year brings customers seeking weight management assistance into health food stores. Retailers can help them begin their journeys in healthy and sustainable ways. As the new year begins and consumers contemplate their resolutions, many opt to put weight loss regimen plans into action. They decide that they will exercise more, eat healthier and look for ways to enhance their lives through weight management strategies; however, many don’t know where to begin. As a result, consumers often turn toward the experts at health food stores, whose staff can use its knowledge and expertise to guide them toward sustainable lifestyle changes and dietary supplements that can help them on their journeys. More Americans are seeking to lose weight and get fit, leading to significant growth in the weight management category. According to Kimberly Griffith, MS, CNS, head of science, Ombre (San Francisco, CA), Grand View Research reported that “The weight management supplement industry was valued at $33.4 billion in 2020, with a compound annual growth rate (CAGR) of 16.6 [percent] projected from 2021-2028.” Furthermore, according to Vanessa Pavey, ND, education scientist and Kristin Chapman, MSc, category manager, Life Extension (Fort Lauderdale, FL), “Supplements have been the fastest [...]
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