Consumers love to try different products, especially within the food and beverage category. It’s even better if those products can help them to improve their health and achieve their wellness goals. Savvy consumers realize that drinking high calorie beverages such as soda, alcohol and sugary juices is not in their best interest. As a result, they often turn toward the natural products industry for less calorie-ridden beverages such as flavored waters, low-carb and low-sugar sodas and mocktail recipes, and the like—many of which provide additional health benefits, such as prebiotics or probiotics for gut health, adaptogens for stress, vitamins for immunity and more. Sparkling functional beverages, in particular, have become all the rage. Functional Beverage Market According to Grand View Research, “The global functional drinks market size was worth $204.8 billion (U.S.) in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 7.1 [percent] from 2023 to 2030.” The report continued, “Increasing awareness regarding the health benefits of consuming functional drinks, enriched with health-enhancing ingredients such as amino acids, vitamins and minerals, among others, is anticipated to boost market demand in coming years.” Los Angeles, CA-based Turveda, for instance, offers sparkling prebiotic wellness sodas. “Awareness [...]
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